GEO & SEO Workshops

In hands-on workshops, I teach your team how SEO and GEO really work in 2026, understandably, without buzzword bingo, and tailored directly to your company. Specifically, we cover the fundamentals of SEO, GEO, AEO, and LLMO, practice hands-on on your real content, and go through the most important do's and don'ts for editorial and marketing. You receive a handout and checklists to take away, and on request a follow-up support too. The goal is that AI visibility becomes part of your day-to-day business and your team can shape content AI-proof itself in the future.

I do not start with standard slides, but with a look at your situation: where does your visibility stand, what are your topics, where are the biggest levers? On that I build the workshop, mix understandable fundamentals with practical exercises on your real content, and leave plenty of room for your questions. This way it stays concrete instead of theoretical. At the end, participants take away a handout and checklists, and on request I accompany the implementation afterwards. Format and depth I coordinate with you in advance, so the workshop fits your team exactly.

The workshops are aimed at teams, editorial teams, and marketing departments that want to take SEO and AI visibility into their own hands. Suitable are all who regularly create or are responsible for content, from editorial through marketing to management that wants to build a well-founded understanding. I adapt the content to the prior knowledge and roles of the participants. What matters is not the title, but that those involved help shape content in the future that works on Google and in AI systems. This way the knowledge is anchored exactly where it is needed in everyday work.

We cover the fundamentals of SEO, GEO, AEO, and LLMO, that is, how classic search and generative AI interact today and what matters to be found and recommended. Added to that are practical topics like citation-ready content, clear structure, answering the right questions, and concrete do's and don'ts for editorial and marketing. Instead of abstract theory, we practice on your real content. The exact focal points I coordinate with you in advance, so we deepen the topics that have the biggest benefit for your company, instead of running through a rigid standard program.

Both are possible, entirely according to your needs. On-site is well suited for intensive joint work, online saves travel and can be scheduled more flexibly, also for distributed teams. In both formats, I attach importance to practical exercises and real exchange, instead of just showing slides. A combination is also conceivable, for example a kickoff on-site and follow-up units remote. Which format fits your team best, we clarify in advance and set up the workshop accordingly, so learning success and practical relevance are in the center in any case.

Yes, that matters especially to me. I do not work with an off-the-shelf standard program, but adapt the content to your industry, your goals, and your team’s prior knowledge. Even before the workshop, I get a picture of your situation, so we work on real examples and real challenges. This way the participants recognize the relevance to their own everyday work immediately and can apply what they have learned directly. A tailored workshop brings significantly more than general theory that no one can transfer to their own work, which is why I deliberately invest this preparation.

Yes, that is exactly what makes the workshop valuable. Instead of on invented examples, we practice on your actual pages, texts, and topics. This way the participants see immediately how the principles transfer to their own work and take away concrete improvements directly. That creates aha moments that are absent with pure theory and ensures that what is learned sticks. Along the way, first optimized content often already arises in the workshop. The practical relevance to your real materials is, for me, not an extra, but the core of a workshop that really changes something.

No, prior knowledge is not necessary. I meet the participants where they are and explain the fundamentals understandably too, without jargon. At the same time, I adapt pace and depth: if knowledge is already present, we move faster into advanced topics. It is important to me that no one is left behind and everyone keeps the thread. If I know the prior knowledge in advance, I can tailor the workshop even more precisely. This way beginners benefit as much as participants who already bring some experience with SEO or AI topics, without anyone feeling over- or under-challenged.

Most effective are rather small to medium-sized groups, because then enough room remains for questions, exchange, and practical exercises on your content. In groups that are too large, the individual relevance is quickly lost. A manageable number of participants makes it possible to address individual roles and challenges specifically. With larger teams, the workshop can also be split into several units. The right group size depends on your goals and the format, which I coordinate with you, so every participant really takes something away and does not just listen.

That depends on the scope and your goals. A compact introduction can take place over a half or full day, deeper trainings are sensibly spread over several units. Practical exercises in particular need time, so what is learned settles. I plan the duration so enough room remains for content, questions, and practice, without completely blocking your team for a whole working day if that does not fit. The exact frame I set together with you, oriented to what your team should take away, instead of to a rigid standard format.

In the workshop, I enable your team instead of only delivering myself. When I implement measures for you, you get a result, in the workshop you get lasting ability. Your team can shape content AI-proof itself afterwards, make the right decisions in day-to-day business, and is not reliant on external support for every little thing. That makes you more independent and saves costs in the long run. Both can also be combined: first a workshop, then targeted support where specialist knowledge is needed. Where the biggest benefit lies, I discuss openly with you.

Yes, in many areas very well, the workshop is designed exactly for that. Many effective measures, for example writing citation-ready content, answering questions correctly, or structuring cleanly, can be implemented yourself in everyday work after a well-founded training. With a handout and checklists, your team has a concrete guide at hand. With very technical or strategic specialist topics, occasional support remains sensible, and I say that clearly. But the workshop makes your team so capable of acting that it can shape the day-to-day business AI-proof itself, instead of needing help for every text.

Yes, all participants receive a handout and checklists to take away. These summarize the most important points understandably, so what is learned is quickly lookupable in everyday work and does not fade after a short time. The do's and don'ts and practical checklists in particular help editorial and marketing shape new content correctly right away. This way the workshop has an effect beyond the day and becomes a fixed tool in day-to-day business. The materials I adapt, where sensible, to your company, so they are concretely tailored to your work and do not stay in general advice mode.

Yes, on request I continue to accompany you after the workshop, that is optional, but often sensible. In the implementation phase, concrete questions typically arise, and targeted follow-up support ensures that what is learned does not peter out, but really arrives in everyday work. That can range from occasional questions through a review of your content to regular check-ins. How much support you need depends on your team, some manage well alone after the workshop, others appreciate the security of having someone at their side. Both are possible.

Consulting or ongoing support means that I accompany you strategically or implement measures for you. A workshop, by contrast, is interactive learning: your team builds knowledge and skills, practices on real content, and can act itself afterwards. With consulting, the result is in the foreground, with the workshop the enablement. The two do not exclude each other, but often complement each other ideally, for example a workshop to get the team up to speed, plus targeted consulting on specialist topics. I recommend to you which mix fits your goals and resources.

My focus is on in-house workshops that are tailored individually to your company, this typically brings the biggest benefit, because we work on your real content and challenges. An open standard seminar with unfamiliar participants can hardly offer this practical relevance. For your team, your editorial, or your marketing, I therefore design the workshop precisely and confidentially. If you are interested in a particular format, talk to me, what matters is that the training really fits your situation, instead of running through a general program for everyone.

Your team takes away above all the ability to shape content itself so it works on Google and in AI systems. Specifically, that means: a clear understanding of how SEO, GEO, AEO, and LLMO connect, the knowledge of the most important do's and don'ts, practical routines for the editorial and marketing everyday, as well as a handout and checklists as a reliable support. Often first improved content already arises in the workshop. In the end, AI visibility is no longer an abstract topic, but part of the day-to-day business, and your team knows what to look out for with new content from the start.

A one-time workshop lays a solid foundation and enables your team immediately, for many that is exactly the right start. But because SEO and especially AI visibility develop quickly, an occasional refresher can be sensible to stay up to date and pick up new developments. Trainings are also helpful when onboarding new employees. But no fixed permanent cycle is needed: often a well-founded workshop plus a refresher with larger changes is enough. What is sensible for your team, I discuss openly with you, instead of selling unnecessary follow-up appointments.

That depends on scope, duration, number of participants, and format, a compact half-day online workshop is calculated differently from a multi-part on-site training. The individual preparation based on your content also factors in. Flat-rate prices would therefore be dubious. After a short conversation about your goals and your team, you receive a transparent quote tailored to you without hidden costs. This way you pay for exactly the workshop that fits you, instead of for an oversized standard package. I am happy to discuss in advance which scope is realistic and sensible for your needs.

Quite straightforwardly: you contact me, and in a short conversation we clarify your goals, your team’s prior knowledge, the desired format, and a suitable date. On that basis, I create a concrete quote for you and prepare the content individually. You can reach me by phone, by email, or directly via WhatsApp and Telegram. There is no rigid booking process and no pressure, we find out together whether and in what form a workshop is sensible for you. If it fits, we agree on the details, and I take care of the preparation.